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We're committed to crafting industry-leading articles that support eCommerce brands on their journey to profitability.

What is ROAS? And How to Optimize It for eCommerce

ROAS is one of the most important eCommerce performance metrics. Here's what ROAS is, how to calculate ROAS and more top tips.

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LTV:CAC – Why Is It One of the Most Important eCommerce Metrics?

LTV CAC is one of the most important eCommerce metrics out there, but not many brands actually track it. Here's how to calculate LTV:CAC, why it's important and how Conjura can help.

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What Is Contribution Margin and How to Calculate It for eCommerce Brands

Contribution margin is the single most important metric for understanding real product-level profitability. In this article we discuss what it is and how to calculate it.

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Shopify Analytics and Reporting: How to Get More Out of Your eCommerce?

Read all about Shopify Analytics and Reporting in our comprehensive guide. Learn what metrics you can track and when you might need a platform like Conjura.

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Amazon Analytics: How to Go Beyond Seller Central with Conjura’s Omnichannel Insights?

Everything eCommerce brands need to know about selling on Amazon and how to get more out of Amazon Analytics to fuel profitable growth.

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Marketplace Analytics: Your Multichannel Playbook for Amazon, eBay & Walmart

Marketplace Analytics is the practice of collecting, cleaning and interpreting performance data from third-party marketplaces such as Amazon, eBay and Walmart.

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Polar Analytics Pricing in 2025: Costs, Features and Best Alternatives

Polar Analytics is an analytics platform tailored for eCommerce brands. It consolidates data from your sales, marketing, and customer tools into one dashboard.

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Triple Whale Pricing in 2025: Costs, Features and Best Alternatives

Triple Whale’s pricing is based on your Gross Merchandise Value (GMV), with more premium features unlocking at higher tiers. Here’s a simplified overview for their middle tier (Advanced)

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5 Ways to Reduce Your eCommerce Return Rate

We’ll explore five strategies for minimizing eCommerce returns, helping brands calculate return rates accurately, and taking proactive steps to prevent returns.

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What is eCommerce AOV? How to Calculate & Increase Average Order Value

Let’s unpack what AOV actually means, how to calculate it, and, most importantly, how to increase it using actionable insights.

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Marketing Mix Modeling for eCommerce Brands (Made Simple)

Conjura is helping democratize MMM by making it more accessible, automated, and tailored for today’s DTC eCommerce landscape.

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What Is Omnichannel Analytics? A Guide for eCommerce Brands

The lack of omnichannel analytics can lead to various issues and challenges that impact profitability. Learn all about the benefits of omnichannel analytics in this article.

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8 Tips to Lower Your eCommerce Customer Acquisition Cost (CAC)

While there are a handful of key eCommerce metrics that should be analyzed, Customer Acquisition Cost (CAC) cannot be overlooked as one if the most important out there. 

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The Ultimate Guide to Contribution Margin for eCommerce Brands

A lot of eCommerce brands rely on gross profit exclusively when they measure the financial health of their brand. Knowing how to calculate contribution margin and what it means can make a huge difference.

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What Is SKU-Level Ad Spend Attribution? And How Can It Transform Your Marketing ROI

Your ultimate guide to SKU-level ad spend attribution - what it is, why it matters, and how it transforms your marketing ROI into a true engine of growth.

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10 Important eCommerce KPIs Every Brand Needs to Track in 2025

Get ahead of your competitors by optimizing these 10 eCommerce KPIs that your brand should be measuring in 2025

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How to Calculate Customer LTV and Why It’s Important for eCommerce

Discover the importance of LTV for eCommerce brands and how you can calculate it easier than ever.

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Best eCommerce Analytics Tools 2025

Explore our run-down of the best analytics tools on the markets for eCommerce brands.

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4 Levers to Maximize eCommerce Profitability: How Brands Use Conjura to Drive Profit

The four key areas every eCommerce business should be focusing on to drive profit.

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How eCommerce Brands Can Use Customer Analytics to Maximize Profitability

What key metrics should you eCommerce brand be focusing on and how can they drive profitability?

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The eCommerce Analytics Playbook: How Teams Use Data to Fuel Growth

The playbook outlining what your eCommerce brand should be doing with its data.

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The Shift from Audience Curation to Product Catalogue Curation

Learn all about product curation and why it matters for your eCommerce business.

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