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Discover Our Blog Articles

We're committed to crafting industry-leading articles that support eCommerce brands on their journey to profitability.

What Is SKU-Level Ad Spend Attribution? And How Can It Transform Your Marketing ROI

Your ultimate guide to SKU-level ad spend attribution - what it is, why it matters, and how it transforms your marketing ROI into a true engine of growth.

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10 Important eCommerce KPIs Every Brand Needs to Track in 2025

Get ahead of your competitors by optimizing these 10 eCommerce KPIs that your brand should be measuring in 2025

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How to Calculate Customer LTV and Why It’s Important for eCommerce

Discover the importance of LTV for eCommerce brands and how you can calculate it easier than ever.

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Best eCommerce Analytics Tools 2025

Explore our run-down of the best analytics tools on the markets for eCommerce brands.

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4 Levers to Maximize eCommerce Profitability: How Brands Use Conjura to Drive Profit

The four key areas every eCommerce business should be focusing on to drive profit.

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How eCommerce Brands Can Use Customer Analytics to Maximize Profitability

What key metrics should you eCommerce brand be focusing on and how can they drive profitability?

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The eCommerce Analytics Playbook: How Teams Use Data to Fuel Growth

The playbook outlining what your eCommerce brand should be doing with its data.

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The Shift from Audience Curation to Product Catalogue Curation

Learn all about product curation and why it matters for your eCommerce business.

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