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We're committed to crafting industry-leading articles that support eCommerce brands on their journey to profitability.

What Is Contribution Margin and How to Calculate It for eCommerce Brands

Contribution margin is the single most important metric for understanding real product-level profitability. In this article we discuss what it is and how to calculate it.

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Shopify Analytics and Reporting: How to Get More Out of Your eCommerce?

Read all about Shopify Analytics and Reporting in our comprehensive guide. Learn what metrics you can track and when you might need a platform like Conjura.

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Amazon Analytics: How to Go Beyond Seller Central with Conjura’s Omnichannel Insights?

Everything eCommerce brands need to know about selling on Amazon and how to get more out of Amazon Analytics to fuel profitable growth.

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Marketplace Analytics: Your Multichannel Playbook for Amazon, eBay & Walmart

Marketplace Analytics is the practice of collecting, cleaning and interpreting performance data from third-party marketplaces such as Amazon, eBay and Walmart.

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Polar Analytics Pricing in 2025: Costs, Features and Best Alternatives

Polar Analytics is an analytics platform tailored for eCommerce brands. It consolidates data from your sales, marketing, and customer tools into one dashboard.

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Triple Whale Pricing in 2025: Costs, Features and Best Alternatives

Triple Whale’s pricing is based on your Gross Merchandise Value (GMV), with more premium features unlocking at higher tiers. Here’s a simplified overview for their middle tier (Advanced)

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5 Ways to Reduce Your eCommerce Return Rate

We’ll explore five strategies for minimizing eCommerce returns, helping brands calculate return rates accurately, and taking proactive steps to prevent returns.

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What is eCommerce AOV? How to Calculate & Increase Average Order Value

Let’s unpack what AOV actually means, how to calculate it, and, most importantly, how to increase it using actionable insights.

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Marketing Mix Modeling for eCommerce Brands (Made Simple)

Conjura is helping democratize MMM by making it more accessible, automated, and tailored for today’s DTC eCommerce landscape.

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What Is Omnichannel Analytics? A Guide for eCommerce Brands

The lack of omnichannel analytics can lead to various issues and challenges that impact profitability. Learn all about the benefits of omnichannel analytics in this article.

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8 Tips to Lower Your eCommerce Customer Acquisition Cost (CAC)

While there are a handful of key eCommerce metrics that should be analyzed, Customer Acquisition Cost (CAC) cannot be overlooked as one if the most important out there. 

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The Ultimate Guide to Contribution Margin for eCommerce Brands

A lot of eCommerce brands rely on gross profit exclusively when they measure the financial health of their brand. Knowing how to calculate contribution margin and what it means can make a huge difference.

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