Discover Our Blog Articles

Contribution margin is the single most important metric for understanding real product-level profitability. In this article we discuss what it is and how to calculate it.

Read all about Shopify Analytics and Reporting in our comprehensive guide. Learn what metrics you can track and when you might need a platform like Conjura.

Everything eCommerce brands need to know about selling on Amazon and how to get more out of Amazon Analytics to fuel profitable growth.

Marketplace Analytics is the practice of collecting, cleaning and interpreting performance data from third-party marketplaces such as Amazon, eBay and Walmart.

Polar Analytics is an analytics platform tailored for eCommerce brands. It consolidates data from your sales, marketing, and customer tools into one dashboard.

Triple Whale’s pricing is based on your Gross Merchandise Value (GMV), with more premium features unlocking at higher tiers. Here’s a simplified overview for their middle tier (Advanced)

We’ll explore five strategies for minimizing eCommerce returns, helping brands calculate return rates accurately, and taking proactive steps to prevent returns.

Let’s unpack what AOV actually means, how to calculate it, and, most importantly, how to increase it using actionable insights.

Conjura is helping democratize MMM by making it more accessible, automated, and tailored for today’s DTC eCommerce landscape.

The lack of omnichannel analytics can lead to various issues and challenges that impact profitability. Learn all about the benefits of omnichannel analytics in this article.

While there are a handful of key eCommerce metrics that should be analyzed, Customer Acquisition Cost (CAC) cannot be overlooked as one if the most important out there. 

A lot of eCommerce brands rely on gross profit exclusively when they measure the financial health of their brand. Knowing how to calculate contribution margin and what it means can make a huge difference.