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Reducing returns rate is one of the thorniest challenges in eCommerce. Despite their massive impact on profitability and customer experience, most brands still treat returns as a post-purchase inconvenience

ROAS is one of the most important eCommerce performance metrics. Here's what ROAS is, how to calculate ROAS and more top tips.

LTV CAC is one of the most important eCommerce metrics out there, but not many brands actually track it. Here's how to calculate LTV:CAC, why it's important and how Conjura can help.

Contribution margin is the single most important metric for understanding real product-level profitability. In this article we discuss what it is and how to calculate it.

Read all about Shopify Analytics and Reporting in our comprehensive guide. Learn what metrics you can track and when you might need a platform like Conjura.

Everything eCommerce brands need to know about selling on Amazon and how to get more out of Amazon Analytics to fuel profitable growth.

Marketplace Analytics is the practice of collecting, cleaning and interpreting performance data from third-party marketplaces such as Amazon, eBay and Walmart.

Polar Analytics is an analytics platform tailored for eCommerce brands. It consolidates data from your sales, marketing, and customer tools into one dashboard.

Triple Whale’s pricing is based on your Gross Merchandise Value (GMV), with more premium features unlocking at higher tiers. Here’s a simplified overview for their middle tier (Advanced)

We’ll explore five strategies for minimizing eCommerce returns, helping brands calculate return rates accurately, and taking proactive steps to prevent returns.

Let’s unpack what AOV actually means, how to calculate it, and, most importantly, how to increase it using actionable insights.

Conjura is helping democratize MMM by making it more accessible, automated, and tailored for today’s DTC eCommerce landscape.