5 Triple Whale Alternatives Every eCommerce Brand Should Test-Drive in 2025

If you’ve landed here, chances are you're weighing up your analytics stack and wondering if Triple Whale is still the best fit for your brand or whether there’s a smarter, more scalable alternative for 2025.

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Let’s dive into what Triple Whale is, where it shines (and stumbles), and which platforms are winning over modern eCommerce brands with better insights, more connectors, and smarter pricing.

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What is Triple Whale?

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Triple Whale is an eCommerce analytics platform designed to unify your marketing and performance data into a single dashboard. Launched in 2021, it's built primarily for Shopify merchants and is especially popular with DTC brands and the agencies that serve them.

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Core features include:

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• Pixel-based marketing attribution (via the Triple Pixel)
  
  
• Real-time dashboards for revenue, ad performance, and ROAS
  
  
• AI-driven alerts and benchmarking tools
  
  
• Integrations with Meta, Google Ads, TikTok, and Klaviyo
  
  

Its pricing starts around $429/month ($1m GMV brand), with costs rising steeply for stores generating over even more revenue - putting it out of reach for many mid-sized brands looking for deep insights without the enterprise price tag.

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Triple Whale made a name for itself with its sleek UI and fast implementation, but as eCommerce brands grow, so do their depth of data needs. That’s where alternatives come in.

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Why Look for a Triple Whale Alternative in 2025?

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Triple Whale was built to solve a real pain point: data overload. But while it solved some challenges, others remain, especially for growing DTC brands and multi-channel sellers.

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Here are a few reasons brands are looking elsewhere:

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Rising Costs with Growth

Triple Whale’s pricing scales with revenue, meaning your analytics bill grows as your store succeeds. Not ideal when margins are already squeezed. And let me tell you, these increases aren’t cheap. 

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Pixel-Based Attribution Isn’t Perfect

Relying on pixels and modelled data has its limits. Brands running ads across Meta, Google, Amazon, TikTok and more are hungry for SKU-level profitability that goes deeper than blended ROAS.

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Limited Product & SKU-Level Views

Triple Whale provides product-level reporting, but more advanced users find its filters, customization and cost allocation (especially COGS, discounts, shipping) potentially limiting.

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Missing Marketplace & International Visibility

If you’re selling on Amazon, eBay or in multiple regions, Triple Whale often struggles to stitch your data together without third-party workarounds.

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The Top 5 Triple Whale Alternatives for 2025

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Here are the best analytics platforms for eCommerce brands that want to go beyond surface-level dashboards and start making truly data-backed decisions with more connectors, deeper product insights, and fairer pricing.

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1. Conjura – SKU-Level Insight Powerhouse

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Let’s start with the most powerful and scalable of the bunch: Conjura.

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Built specifically for ambitious eCommerce brands that sell on multiple channels, Conjura goes beyond dashboards, delivering actionable insights, not just data visualization. Where Triple Whale leans on pixels, Conjura digs deep into first-party data, tracking true SKU-level contribution profit across your entire product catalogue and marketplaces.

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Standout Features:

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• Product Table: See revenue, ad spend, returns, discounts and contribution margin per SKU (Learn more about Conjura's Product Table)
  
  
• Next Best Actions: AI-driven forecasting and reporting based on all that rich omnichannel data
  
  
• Amazon Ads + Marketplace Integrations: Out-of-the-box support for sellers beyond Shopify
  
  
• Slack + Email Digests: Get daily summaries of what’s performing and what’s not
  
  
• Unique Metrics: Conjura calculates key metrics that can’t be found in a lot of other platforms such as contribution profit, contribution margin, LTV:CAC and 12 month LTV across multiple marketplaces like Amazon, eBay, Walmart and TikTok.

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• ERP & OMS Integrations: Integrate with ERPs like Brightpearl and OMS systems like Cin7, Linnworks and Inventory Planner for a 360-degree view of operations.
  
  

Pricing:

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Starts at £299/month. All plans include unlimited dashboards, connectors and 10 users, a game-changer for brands with multiple teams or stores. (See all Conjura's pricing)

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Best For:

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Brands that need accurate SKU-level profit insights, not vanity metrics. Perfect for 8-figure GMV brands, aggregators, and omnichannel eCommerce sellers.

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2. Shopify Analytics – Built-In & Beginner-Friendly

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If you’re running a Shopify store and just getting started with data, the built-in Shopify Analytics tools offer a surprisingly decent overview.

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Standout Features:

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• Real-time Sales Dashboards: Traffic, top-selling products, conversion rates
  
  
• Inventory & Cohort Reports: Basic merchandising insights
  
  
• Basic Reporting is Free with Shopify: Great for low-GMV brands
  
  

Limitations:

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• No cross-channel attribution (Meta, TikTok, Google)
  
  
• No Amazon Ads or marketplace data
  
  
• Only surface-level metrics and KPIs
  
  

Pricing:

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Included with Shopify or Shopify Plus.

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Best For:

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Newer brands still under £1M/year GMV that want basic performance visibility without extra tools.

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3. Polar Analytics – For the DIY Data Wrangler

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Polar Analytics positions itself as a “modern BI tool” for eCommerce, offering hundreds of connectors and a powerful custom metrics engine.

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It’s a great choice for data-savvy teams who want total flexibility and are comfortable configuring dashboards and metrics from scratch.

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Standout Features:

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• 100+ integrations, including marketing, finance, shipping, and CRM
  
  
• Drag-and-Drop Custom Metrics builder
  
  
• AI Assistant for querying performance in plain English
  
  
• Designed for Snowflake + data warehouse compatibility
  
  

Limitations:

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• Still reliant on pixel-based attribution
  
  
• SKU-level profitability limitations
  
  
• Customization can become time-consuming

• Pricing plans start at $5m GMV and is expensive
  
  

Pricing:

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Starts at $720/month, scales with order volume and connectors.

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Best For:

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Brands with in-house analysts or BI teams looking for control over their metrics.

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4. Klar – The European Analytics Platform

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Klar offers modern marketing analytics and performance dashboards. With growth in Europe, Klar is a great option for brands looking for a Triple Whale Alternative.

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Standout Features:

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• Marketing + profit dashboards with flexible filtering
  
  
• Decent range of integrations (Meta, Google, Shopify, TikTok, Klaviyo)
  
  
• Clean, fast UI,  great for founders and marketers alike
  
  

Limitations:

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• Still lacks SKU-level margin insights and detailed cost allocation
  
  
• No Amazon Ads integration (not great for omnichannel selling)
  
  
• Few merchandising tools
  
  

Pricing:

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Starts at €200/month

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Best For:

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DTC brands in Europe looking for a cleaner, simpler alternative to Triple Whale without paying enterprise rates. Brands looking for an upgrade from Shopify but not the advanced analytics capabilities of a platform like Conjura.

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5. Glew.io – The Data Warehouse Workhorse

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Glew.io focuses on advanced data warehousing and multi-source unification, aimed at multi-store brands, marketplaces and B2B sellers.

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If your business runs multiple Shopify or WooCommerce storefronts, sells in-person, or mixes in wholesale, Glew is built to bring it all together.

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Standout Features:

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• Multi-store rollups and unified dashboards
  
  
• POS + Marketplace connectors (including eBay, Amazon, Walmart)
  
  
• Strong warehousing & export features
  
  
• Optional custom BI modules
  
  

Limitations:

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• Attribution limited to last-click (pixel still in beta)
  
  
• Less intuitive for marketers vs analysts
  
  
• UI can feel clunky compared to others on this list
  
  

Pricing:

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No transparency on their pricing page.

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Best For:

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Omnichannel brands and internal data teams needing a centralised data layer for operations, marketing, and finance.

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Triple Whale vs… Which Tool Actually Wins?

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Now that we've explored the top contenders, let’s go one step deeper. In this section, we compare Triple Whale head-to-head with each alternative across the metrics that matter: pricing, attribution, data depth, product insights, and ease of use.

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Why Conjura is the best Triple Whale Alternative.

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If you’re weighing up Triple Whale alternatives, the case for Conjura is simple: it goes deeper, delivers more actionable insights, and is built to handle the complexity of modern eCommerce.

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Where Triple Whale stops at campaign-level attribution and high-level dashboards, Conjura gives you true SKU-level visibility, showing exactly how much you're spending to sell each product, and what profit (or loss) that’s generating. It’s not just for marketers looking at ROAS; it’s for operators, founders and growth teams who need to make decisions based on real contribution margin.

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Crucially, Conjura is designed with omnichannel and marketplace brands in mind. Whether you're selling via Shopify, Amazon, your own warehouse or a mix of all three, it brings everything together into one clear view.

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If Triple Whale gives you a rear-view mirror, Conjura hands you the GPS. It’s not just an alternative, it’s an upgrade for cross functional team wanting to optimize profitability.

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Ready to give Conjura a test run? Book a free demo with our team.

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