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Wednesday, July 2, 2025
Marketplace Analytics is the practice of collecting, cleaning and interpreting performance data from third-party marketplaces such as Amazon, eBay and Walmart.
It’s pushing midnight. Your eyelids are staging a coup while you frantically hop between Amazon Seller Central, an eBay performance dashboard, a Walmart Seller Center export, and maybe even your D2C eCommerce store. Buried in that browser soup is the one thing that you actually care about… Which products actually made you money today?
If endless CSV copy-pastes and fragile VLOOKUPs are your idea of a nightmare, it’s time to move to a Marketplace Analytics platform - seamlessly integrating all your marketplace and ads data into a single, profit-centred source of truth. Stick with me for the next ten minutes, and you’ll see why you need to be leveraging marketplace analytics, how omnichannel analytics unlocks a 360° customer lens, and how Conjura’s eCommerce analytics dashboard lets you slam those extra tabs shut and get back to growing your brand.
Marketplace Analytics is the practice of collecting, cleaning and interpreting performance data from third-party marketplaces - think Amazon, eBay, Walmart Marketplace and Etsy - to answer questions like:
Marketplace Analytics sits inside the wider world of multichannel analytics, which collects data from every revenue channel you own - marketplaces and your DTC site, social commerce, even in-store POS if you have it. Multichannel analytics tells you, “Amazon delivered 62 % of yesterday’s orders, our Shopify store 31 %, and the rest came via eBay.”
Go wider still and you meet omnichannel analytics: one stitched-together view of every customer touch point, from the TikTok that sparked discovery to the Shopify checkout that sealed the deal and the Amazon review that fuels loyalty. Omnichannel attribution answers, “Which piece of content pushed the customer across the finish line and how should we re-invest next month’s budget?”
Still merging exports in Excel? Then you’re battling five recurring challenges:
A purpose-built eCommerce analytics platform (like Conjura) fixes all five by:
Time saved isn’t just extra Netflix hours (I know you've been binging the latest Squid Games Season!); it’s creative capacity. Your team shifts from spreadsheet triage to growth projects - new product launches, influencer collaborations, that long-delayed expansion into the USA. Unified analytics isn’t only an efficiency play; it’s an innovation engine.
Conjura pipes Amazon Seller Central and Amazon Ads straight into the same dashboard, so every cent of revenue, fee and spend lives in one place. The metrics you can act on today:
Master this five-pack and you’ll know which ASINs deserve fresh budget and which ones should bow out before Q4.
Conjura ingests every eBay order that hits your Linnworks or Brightpearl feed, already stamped with its sales-channel tag. That unlocks:
All the profitability insight, none of the CSV gymnastics - yet you can still export all this unified data for that quarterly board deck at the click of a button.
Walmart orders flowing through Brightpearl or Linnworks land in Conjura exactly like any other channel:
That means you can benchmark Walmart sell-through against Amazon and eBay, spot margin gaps, and double-down where growth is cheapest, all without opening Seller Center.
Picture a shopper who:
A siloed view might credit Meta, Amazon Ads or email, depending on the dashboard you check. Omnichannel analytics layers marketplace data, web analytics, CRM and ad platforms into one timeline, so you attribute revenue correctly and invest budget where it truly moves the needle.
Because Conjura ingests every channel - Amazon, eBay, Walmart, Shopify, even your wholesale EDI feed into one common data model, you can slice any metric by Channel with a single filter. Want to know where a hero SKU is truly shining? Pull up a Contribution-Profit chart and compare Amazon to eBay side-by-side. Curious whether your Shopify discounting is cannibalising Amazon sales? Stack Shopify net revenue and Amazon TACoS on the same timeline and watch the story unfold.
This apples-to-apples view matters because:
In a nutshell, Conjura doesn’t just tell you how Amazon is performing - it shows you how Amazon stacks up against everything else you sell, letting you deploy time, stock and ad dollars where they earn the biggest return.
Conjura plugs directly into Amazon, eBay, Walmart Marketplace, Shopify, Meta, Google Ads, TikTok and more via one-click OAuth connectors. Within hours you get:
Get started with your free trial here.
Do I need separate tools for each channel?
No. A unified dashboard like Conjura covers Amazon, eBay, Walmart and more in one place.
How often should I check my Amazon analytics?
Daily for Buy Box %, returns and TACoS; weekly for broader trends. Conjura’s email snapshot handles the daily pulse.
What’s the difference between multichannel and omnichannel analytics again?
Multichannel shows performance by selling channel; omnichannel stitches the customer journey across them.
I sell on Shopify and Amazon only—do I still need Marketplace Analytics?
Yes. Shopify reveals web-store data; Marketplace Analytics shows how Amazon fees and ads impact true profit.
How long does Conjura onboarding take?
Most brands connect data and map SKUs within one business day; actionable insights start flowing by Day Two.
You don’t need twenty browser tabs or a PhD in pivot tables to master multichannel selling. Start with Marketplace Analytics, graduate to omnichannel analytics, and run it all from one ecommerce analytics dashboard - powered by Conjura.
Book your Conjura demo today for Marketplace Analyics.
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