eCommerce

Best Yotpo Alternatives 2025: 7 Tools to Replace Email & SMS for eCommerce

Discover the best Yotpo alternatives to replace their discontinued email and SMS functionality. Here are the 7 best alternatives for eCommerce brands.

A Fork in the Yot-Road

If you’re using Yotpo for Email and SMS, it’s time for a plan B.

In August 2025, Yotpo announced that it's winding down its Email and SMS products by December 2025, choosing to refocus its efforts on its original core: Reviews and Loyalty.

“We will be sunsetting our native Email and SMS products in December 2025, to provide a clearer and more focused value proposition to our customers.” – Tomer Tagrin, CEO & Co-founder @ Yotpo

For brands that built their retention strategy around Yotpo’s all-in-one suite, this means migrating key channels and fast. But with the right setup, this pivot could actually unlock better performance, smarter automation, and more ROI than before.

In this guide, we’ll walk you through the best alternatives that cover all three critical pieces:

  • Reviews & UGC

  • Email marketing

  • SMS automation

Whether you want a single platform or a tightly integrated stack, here are the best Yotpo alternatives for 2025.

Why Brands Are Looking Beyond Yotpo in 2025

Yotpo’s decision to sunset its retention tools means you’ll need to migrate before Q4 2025. But even if you weren’t directly using Yotpo Email or SMS, this shift prompts a broader question:


Is Yotpo still the best fit for my brand’s customer experience stack?

Here’s why many brands are already looking elsewhere:

  • Loss of features – Email & SMS functionality will stop working. No slow fade; this is a hard shutdown.

  • Migration overhead – The sooner you start, the smoother the switch. Waiting means risking disruption during your busiest sales period.

  • Smarter alternatives – Emerging platforms now offer deeper AI-powered segmentation, multi-channel orchestration, and better pricing for growth-stage brands.

  • First-party data matters – With rising CAC and data privacy changes, owning your customer comms and analytics stack has never been more important.

How to Choose the Right Yotpo Alternative

Use this checklist to prioritise features that matter most to your business:

Yotpo alternative checklist

1. Klaviyo (Email, SMS & Reviews in One Platform)

💌 “The all-in-one growth engine for eCommerce.”

Best for: Brands wanting a single home for retention marketing.

Why switch:


Klaviyo has long been the go-to platform for email and SMS automation in eCommerce. In 2024, they launched Klaviyo Reviews, adding review collection and UGC to their retention toolkit.

With Yotpo exiting email/SMS, Klaviyo becomes a natural upgrade path:

  • Rebuild your flows with a more powerful automation builder

  • Pull in product and customer data for deep segmentation

  • House reviews, purchases, and LTV scores in one dashboard

If you're already a Klaviyo user, it’s a no-brainer. If not, the learning curve is worth the leap.

Pros:


✅ Email + SMS + Reviews all under one roof
✅ Smart flows, predictive analytics & segmentation
✅ Shopify Plus certified

Cons:


❌ Reviews feature is still maturing
❌ Complex UI for first-time users

Notable integrations: Shopify, ReCharge, Gorgias

Yotpo Migration Tip: Export reviews via CSV and import to Klaviyo Reviews; flows and lists can be rebuilt with stronger targeting logic.

2. Attentive (Yotpo’s Official Migration Partner)

📱 “Your new home for SMS and Email marketing.”

Best for: SMS and email-heavy brands looking for white-glove migration support.

Why switch:


Attentive has partnered with Yotpo to become its official migration destination for SMS and Email users. Their team will help you recreate Yotpo flows, import customer lists, and get compliant quickly, without downtime.

Beyond migration, Attentive is a leader in conversational SMS, AI-powered personalisation, and mobile-first automation. Combine it with a best-in-class review tool (like Okendo or Loox), and you’ve got a full replacement stack.

Pros:


✅ White-glove Yotpo migration service
✅ Advanced SMS flows and A/B testing
✅ Built for scale, with top-notch compliance

Cons:


❌ No reviews feature
❌ Higher pricing than basic SMS tools

Notable integrations: Shopify, Klaviyo, Okendo

Yotpo Migration Tip: Use Attentive’s dedicated migration team to replicate all SMS and email journeys before December.

3. Omnisend (Affordable Email + SMS with Plug-in Reviews)

🔄 “The flexible, all-in-one automation tool for lean teams.”

Best for: Brands looking for a cost-effective replacement that covers email, SMS, and basic review integrations.

Why switch:


Omnisend gives you an omnichannel platform for Email, SMS and Push notifications in one place, and it’s built specifically for eCommerce. While it doesn’t offer native reviews, it integrates smoothly with Loox, Stamped, Okendo and others.

That makes it a smart Yotpo replacement if you're budget-conscious but still need powerful automation and campaign capabilities.

Pros:


✅ Affordable all-in-one with flexible pricing
✅ Strong automation builder
✅ Integrates with top review tools

Cons:


❌ No built-in reviews (requires pairing)
❌ Lacks enterprise-level AI features

Notable integrations: Shopify, Loox, Stamped

Yotpo Migration Tip: Export SMS/email contact lists and rebuild flows in Omnisend; use Loox or Stamped for plug-and-play review widgets.

4. Okendo + Klaviyo/Attentive (High-Converting Review + Comms Stack)

“Turn customer feedback into a retention machine.”

Best for: Brands that want powerful reviews and loyalty, connected to best-in-class messaging tools.

Why switch:


Okendo is a top-tier reviews and UGC platform offering photo/video reviews, Q&A, customer profiles and Loyalty tools. It doesn’t offer its own email/SMS functionality, but it integrates directly with Klaviyo and Attentive to trigger campaigns based on review events, satisfaction scores, and more.

This combo offers more flexibility and precision than Yotpo’s bundled tools, with better data ownership and segmentation.

Pros:


✅ Best-in-class review UI and Shopify-native
✅ Built-in loyalty & surveys
✅ Tight integrations with email/SMS leaders

Cons:


❌ Requires pairing with messaging platform
❌ Slightly more complex to set up

Notable integrations: Klaviyo, Attentive, Gorgias, Shopify Plus

Yotpo Migration Tip: Okendo offers white-glove review migration and loyalty onboarding. Pair with Klaviyo for end-to-end flows.

5. Stamped + Omnisend (Affordable All-in-One Alternative)

💬 “UGC and loyalty with messaging support via Omnisend.”

Best for: Smaller Shopify brands looking for value across reviews, loyalty and comms.

Why switch:


Stamped offers reviews, UGC, and loyalty in one platform. While it doesn’t include email or SMS natively, it integrates seamlessly with tools like Omnisend or Klaviyo, allowing you to trigger automated flows from reviews or loyalty milestones.

Think of it as a modular version of Yotpo, less bloated, more budget-friendly, and still powerful when paired properly.

Pros:


✅ Great price-to-feature ratio
✅ Clean, intuitive review UI
✅ Loyalty features included

Cons:


❌ Requires external Email/SMS platform
❌ Lacks AI-enhanced flows

Notable integrations: Shopify, Omnisend, Klaviyo

Yotpo Migration Tip: Export reviews into Stamped; use review events to trigger automated messaging in Omnisend/Klaviyo.

6. Loox + Klaviyo or Attentive (Visual Reviews + Bulletproof Messaging)

📸 “Picture-perfect reviews, paired with your favourite comms tools.”

Best for: Brands that want stunning UGC to boost conversion, with flexible messaging options.

Why switch:


Loox is one of the most popular review platforms for Shopify brands. Known for its beautiful photo and video reviews, high-performing widgets, and seamless post-purchase flows. While it doesn’t offer native Email or SMS, it integrates directly with both Klaviyo and Omnisend, meaning you can trigger review requests, thank-you messages, or UGC collection prompts via your email/SMS tool of choice.

Pairing Loox with Klaviyo or Attentive gives you a fully featured alternative to Yotpo, with better flexibility and a lower price tag.

Pros:


✅ Powerful visual UGC widgets
✅ Affordable, Shopify-native
✅ Works seamlessly with Klaviyo or Attentive

Cons:


❌ No built-in Email or SMS (integration required)
❌ Less robust analytics than larger review platforms

Notable integrations: Shopify, Klaviyo, Omnisend, Gorgias

Yotpo Migration Tip: Loox provides a direct import tool for Yotpo reviews, including images and verified buyer tags. Messaging flows can be rebuilt using Klaviyo or Attentive triggers.

7. Bazaarvoice (Best like for like swap for reviews)

🏢 “The enterprise-grade syndication network for reviews.”

Best for: Omnichannel brands, manufacturers, and enterprise retailers.

Why switch:


Bazaarvoice is a heavyweight, built for enterprise use and brands that don’t just sell on their own sites. The main value proposition? Syndication. Reviews posted on your site can also appear on major retailers like Walmart, Best Buy, Target, and Ulta via their global network.

If your retail strategy includes marketplaces or wholesale, this reach is invaluable for SEO, buyer trust, and conversion across channels. It’s also built for scale, ideal if you’re processing thousands of reviews a month.

Pros:


✅ Syndicates reviews to retail and marketplace partners
✅ Deep moderation and fraud detection tools
✅ High trust and authority with enterprise buyers

Cons:


❌ Expensive and requires a sales conversation
❌ Overkill for SMB or Shopify-only brands

Notable integrations: Salesforce, SAP, Magento, Shopify Plus

Yotpo vs Bazaarvoice:

Yotpo is better suited for SMBs and Shopify-native brands. Bazaarvoice wins if your reviews need to go beyond your DTC store.

Why Conjura Completes the Stack

Replacing your Yotpo comms stack is step one. But once you've rebuilt your Email, SMS, and Reviews flows, how will you know what’s actually driving profit?

That’s where Conjura comes in.

Conjura is a performance analytics platform that plugs into your eCommerce tools - Shopify, Amazon, Linnworks, Ads Platforms - to reveal what’s working and what's wasting your budget.

With Conjura, you can:

  • Track SKU-level ROAS

  • Analyse how UGC and Reviews impact repeat purchase rate

  • Understand which customer segments respond best to SMS vs. Email with our customer table

  • Identify true contribution profit by product and sales channel

  • Leverage our new AI Agent to create instant business reports, strategic plans to improve SKU profitability and forecast revenue and stock.

Ready to make smarter decisions with your new stack?

👉 Book a Conjura demo and see the performance behind the platforms.

Frequently Asked Questions

Is Yotpo discontinuing Email and SMS?

Yes. Yotpo will sunset its native Email and SMS products by December 2025, as announced in their official press release.

What happens to my flows and automations?

They’ll stop working. Yotpo’s Email/SMS tools will be fully deprecated.

Can I migrate reviews out of Yotpo?

Yes. Most platforms (Loox, Okendo, Stamped) offer tools or concierge support to import reviews from Yotpo, including images and verified badges.

Which Yotpo alternative includes Email, SMS and Reviews?

Klaviyo is the closest all-in-one replacement. Alternatively, you can pair tools like Okendo + Klaviyo, or Stamped + Omnisend to cover all functions.

Why do I need Conjura?

Profit powered by data. Conjura will help increase your ROAS and SKU level profitability. Read our latest case study about how we helped Chef Supplies achieve a ROAS of 12.2x.

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