Chef Supplies: Cooking Up Profitability with Conjura

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‍Chef Supplies is a Canadian-owned kitchenware and restaurant-equipment retailer based in Windsor, Ontario. From their 140,000 sq ft warehouse, they ship everything from chef-grade knives to commercial ovens, selling through both their Shopify storefront and Amazon. As a growth-minded brand with a large inventory and wide customer base, Chef Supplies knew they needed a smarter, more efficient way to manage data and scale profitably.

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The Challenge

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Before discovering Conjura, Chef Supplies was trying to make sense of all their performance data through manual processes, disjointed systems and time-consuming spreadsheet management. 

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Ryan Lucier, Operations Manager at Chef Supplies, commented, "It used to take me hours creating spreadsheets to be able to achieve what Conjura does... It's a game-changer!"

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One of the main objectives for the business was to improve ROAS and before discovering Conjura Chef Supplies had limited visibility into valuable metrics such as contribution margins, ad performance at a SKU-level and stock efficiency - all of which are vital for making strategic decisions that impact bottom line.

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The Solution

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With Conjura, Chef Supplies gained access to an omnichannel analytics platform that relieved them from siloed spreadsheets and opened the door to one unified platform that provided a powerful view into the key performance metrics that they wanted to see. 

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As a result, Chef Supplies saw a:

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Ryan Lucier explained, “It’s tools like Conjura that allow us to deep dive and unlock true profitability.” Instead of scattered spreadsheets, they now rely on insightful data to make strategic decisions across both marketing and operations. 

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Powering Success With Inventory Planner by Sage

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Conjura is just one piece of the puzzle when it comes to Chef Supplies’ success. A combination of Conjura and our strategic partner, Inventory Planner by Sage, has helped Chef Supplies achieve a true understanding of its business. The two platforms go hand-in-hand, offering a complete 360-degree view - optimizing everything from marketing spend to stock planning. While Conjura unlocks insights into profitability and customer acquisition, Inventory Planner ensures inventory is forecasted and managed with precision.

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For Chef Supplies, the partnership between Conjura and Inventory Planner has been transformational. By replacing manual guesswork with data-driven strategy, they’ve not only saved time but also supercharged their bottom line. Now, they’re equipped to scale smarter, leaner, and more profitably than ever.

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