How Discounted Sunglasses Gained 20/20 Vision on Profitability

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The Challenge: A Clear Need for Clarity

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Before using Conjura, the team at Discounted Sunglasses relied on Excel spreadsheets and guesswork to understand product profitability. The process was time-consuming and inaccurate, leaving them with limited visibility into which SKUs were underperforming. As a result, slow-moving stock often flew under the radar, tying up cash and quietly eroding profits.

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• Profitability was calculated using average marketplace commissions, not actual data per SKU or channel.
  
  
• Slow-moving stock often went unnoticed until it was too late.
  
  
• Leadership lacked clear visibility into cash tied up in dead inventory.
  
  
• Manual spreadsheet work ate into valuable hours for Marketing and Operations teams.
  
  
• Seasonal stock decisions were reactive instead of strategic.
  
  

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The Solution

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Conjura delivered an immediate impact by pulling together product profitability, marketplace data, commissions and SKU-level ad spend into one single source of truth.

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Product Profitability, Finally

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Now, Discounted Sunglasses can see the actual contribution profit per SKU per channel, not just guesstimates. Whether it’s a best-seller on Amazon or a slow mover on Debenhams, Conjura highlights the true performance of each product across the board.

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Smarter Pricing, Powered by Conjura and Linnworks

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With Conjura integrated into Linnworks, Discounted Sunglasses can make faster, more accurate pricing decisions by combining real-time operational data with SKU-level profitability insights. This connection ensures the team is working with up-to-date cost prices, order volumes, and inventory levels - giving them the confidence to adjust prices, clear ageing stock, and protect margin without second-guessing. It’s a seamless workflow that replaces guesswork with precision, helping the business stay competitive across every marketplace.

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Reporting that Drives Action

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Armed with powerful eCommerce dashboards, the team now walks into meetings with clarity and confidence. Senior leadership has full visibility into:

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• Dead stock and its financial impact
  
  
• The profitability of every brand, down to the sales channel
  
  
• Inventory decisions that actually protect margin
  
  

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Efficiency That Scales

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Conjura automatically pulls together all their performance data into one place, saving Discounted Sunglasses hours of manual spreadsheet wrangling and enabling them to focus on strategy instead of number crunching.

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The Results: Profitability, Efficiency & Confidence

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Conjura has empowered Discounted Sunglasses to make smarter, faster decisions across buying, pricing, and planning.

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• Since signing with Conjura, Discounted Sunglasses have seen a 12.7% increase in contribution margin efficiency.
  
  
• Conjura has helped Discount Sunglasses’ Marketing and Operations teams cut 6 hours of manual work every week, freeing up time for what really moves the needle.
  
  
• Discounted Sunglasses has been able to optimise product pricing in order to increase contribution margins, as well as help limit the damage limitation of slow and dead stock. 

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• Enhanced business performance visibility across multiple geographies and markets.

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