Furniturebox is a leading online home furniture retailer with a rapidly expanding product catalogue and a heavy focus on performance ads. As the business scaled, the team needed a clearer, faster way to understand product and ad performance - uncovering the real drivers behind profitability.
Conjura became the single source of truth for Furniturebox’s marketing and product performance, helping the team move from reactive optimisation to confident, profit-led decision-making.
“Google Ads drives a huge share of our revenue. Conjura helps us to see profitability, with cost and performance in one place, has completely changed how confidently we optimise our ads strategy.”
- Kayla Wilson, Marketing Director, Furniturebox
Before Conjura, Furniturebox’s performance data lived across multiple platforms: Google Ads, Meta, GA4 and BigCommerce. Pulling together a clear view of what was really driving profit required time-consuming manual work and plenty of guesswork.
Like many brands post-UA, GA4 didn’t fully solve the problem. The team trialled several analytics tools, but none became part of the daily workflow until Conjura.
Google Ads drives a significant proportion of Furniturebox’s revenue, with Shopping and Performance Max playing a central role. However, when so much performance resides within Google, understanding which products and campaigns are genuinely profitable becomes increasingly difficult.
The risk was clear: if a handful of core products underperformed, the impact on overall results could be immediate and hard to diagnose.
Furniturebox is looking to expand its range, with plans to launch hundreds of new SKUs. Without clear, accessible product-level reporting, tracking launch performance and spotting early winners (or losers) would only become more challenging.
Conjura replaced fragmented reporting with a single, intuitive platform that the Furniturebox team now uses daily. Their Marketing department starts each day with a quick “temperature check” on revenue, spend, conversion rate and profit - without needing to jump between tools.
Custom dashboard views allow the team to focus on what matters most at any given time, whether that’s seasonal ranges, newly launched products or specific marketing channels.
By combining marketing spend with product cost data, Conjura gave Furniturebox a clear view of contribution profit by product and campaign.
This made it far easier to identify which products could support increased spend, which were dragging down profitability, and where Performance Max efficiency could be improved. Additionally, Conjura is used by Furniturebox’s ad management agency, enabling both business and agency to be aligned with strategy across the board.
One of the biggest wins for the team has been time saved. Instead of pulling reports from multiple platforms and trying to stitch them together, Conjura brings everything into one single source of truth.
“Conjura saves us an enormous amount of time. Instead of pulling data from multiple platforms and trying to piece together the story, everything we need is already there - clear, joined up, and ready to act on.”
- Kayla Wilson, Marketing Director, Furniturebox
Conjura isn’t just used by marketing. Other teams use it to move faster and make better decisions:
Because the platform is visual and intuitive, even team members who aren’t deep in the data can quickly understand what’s happening.
With Conjura powering day-to-day decisions and profit-led optimisation:
Just as importantly, the team now has confidence in the numbers and the ability to act quickly when performance changes.
(YoY) contritbution profit increased by
since transitioning to Conjura
Performance max efficiency increase
thanks to SKU-level ad spend attribution
Conjura helps us clearly see profitability, with cost and performance in one place. It has completely changed how confidently we optimise our ads strategy."
Kayla Wilson
Marketing Director @ Furniturebox
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