Black Friday 2025 Micropaper

From Clicks to Contribution: Your Black Friday 2025 Winners & Losers

Based on in-depth consumer and eCommerce business data. This report compares BFCM 2025 performance with 2024 across a variety of key performance metrics such as Ad spend, revenue generated, AOV, ROAS, conversion rate and more. Shining a light on how peak period is evolving, year on year.

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"The best investment we've made outside of our website. Conjura has given us real-time accountability across our teams, It has transformed our merchandising and marketing strategies." Case Study
Saint + Sofia Review
Dessi Bell
CEO, Saint + Sofia
"Conjura has been a game-changer for us. It's allowed us far more efficiency in what products we should be focusing our ad spend on."
Muthahood Review
Gemma Metcalfe-Beckers
Director, MuthaHood
"Conjura allows us to advertise with a laser focus. It used to take me hours creating spreadsheets to be able to achieve what Conjura does... it's a game-changer!" Case Study
Ryan Lucier
Operations Manager, Chef Supplies
"The Conjura platform has revolutionised our stock forecasting by giving us insights which allow us to accurately predict how and what customers are buying." Case Study
The Operations Team
Wild Cosmetics
"Conjura's Owly AI Agent is very powerful! We've been looking for a tool like this for a while, it's going to transform our business."
Helena Dingley
Senior eCommerce Director, Ella & Jo
"Conjura has made a real difference in how we work with data as a team. Having all key metrics easily accessible for everyone helps us make faster, better-informed commercial choices."
Floris van der Berg
Supply Chain & Operations, Amrita Nutrition

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