5 Amplitude Alternatives for All Your eCommerce Product Analytics Needs

‍

When it comes to product analytics, Amplitude is often top of mind. And for good reason, its event-driven architecture, behavioural tracking, and user journey visualization have made it a staple for SaaS companies and app-based businesses.

‍

But here’s the twist: you’re not a SaaS company. You’re running an eCommerce brand. And the tools you use to grow your business should reflect that.

‍

Tracking clicks, user flows, and funnels is great, but when you care about things like SKU-level profitability, stock levels, and ad spend across platforms, Amplitude starts to fall short.

‍

In this article, we’ll look at five Amplitude alternatives that do more than track behaviour, they help eCommerce operators make decisions that actually drive profit. And we’ll kick it off with a platform that’s quietly becoming the go-to analytics tool for scaling DTC and retail brands: Conjura.

‍

‍

What is Amplitude and Why Do People Use It?

‍

Amplitude is a powerful analytics platform designed to help product teams, marketers, and developers understand how users interact with their digital products. It excels in:

‍

• Event-based tracking
  
  
• User journey mapping
  
  
• Funnel and retention analysis
  
  
• A/B test measurement
  
  
• Cohort and behaviour segmentation
  
  

‍

In other words, Amplitude is pretty great for SaaS. It tells you which features are sticky, how users move through your app, and where they churn.

‍

But when we look at eCommerce, the use case changes dramatically. You don’t just need to know what users do, you need to know what products make you money, and why.

‍

And that’s where things start to fall apart:

‍

❌ No SKU-level tracking
❌ No ad spend breakdown per product
❌ No stock-level integration
❌ No contribution profit or margin tracking
❌ No native connection to platforms like Shopify or BigCommerce

‍

Imagine trying to use a hammer to fix a leaky pipe. Wrong tool, wrong job!

‍

‍

What to Look for in an Amplitude Alternative (for eCommerce)

‍

If you're running or scaling an eCommerce business, you need more than session data and button clicks. You need product intelligence, profit clarity, and performance signals that translate directly into action.

‍

Here’s what a great alternative should give you:

‍

SKU-level analytics – Understand how each product contributes to your bottom line
Integrated stock, ad and revenue data – Know where to double down or pull back
Contribution profit over revenue – Focus on profit drivers, not vanity metrics
AI-powered insights & automation – Let the platform do some of the thinking for you
Campaign-level marketing ROI – Analyse Meta, Google, TikTok performance by product
Easy setup & integrations – Shopify, GA4, BigCommerce, Amazon, and more

‍

Let’s look at the five best options, starting with the one we know best.

‍

‍

1. Conjura (Best Overall for eCommerce Insights & Profitability)

‍

Built for eCommerce. Tuned for profit. Designed for humans.

‍

Conjura isn't a generalist analytics tool. It’s a purpose-built platform helping eCommerce brands connect marketing, operations, and merchandizing in one dashboard.

‍

Why it beats Amplitude:

‍

• Product analytics at the SKU level
  Unlike other tools, Conjura tracks ad spend at the SKU level by tying it to the product’s landing page. This gives you a real view of product-level profitability, not just blended averages.
  
  
• Contribution Profit is front and centre
  It’s not just revenue. Conjura calculates net revenue minus all direct costs, including shipping, refunds, ad spend and fees, giving you a true picture of margin per product.
  
  
• Cross-product revenue and landing page insights
  Learn which product pages drive purchases, even if the shopper buys something else. This uncovers your silent heroes: products that drive store conversions without directly selling.
  
  
• Owly AI: Your personal eCommerce analyst
  Meet your in-platform AI-powered sidekick. Ask Owly questions like “Which products are driving traffic but not sales?” or “Where am I overspending on ads?” and get instant, actionable answers in seconds, not hours. Forecast stock and revenue up to 30, 60 and 90-days in advance with Owly AI Agent.
  
  
• Product actions that drive impact
  Not just dashboards. Conjura recommends what to do next: increase prices, stop ads, discount slow sellers, or boost high-margin winners. It’s like having a merchandizing team in a box.
  
  
• Plug-and-play eCom integrations
  Shopify, BigCommerce, Amazon, GA4, Meta, Google Ads, Linnworks, Cin7, Walmart TikTok... if you sell there, Conjura connects there. Setup is painless.
  ‍

‍

Pricing:
Starts at $299/month for brands doing under $2m GMV. Pricing scales fairly with size.

‍

Best for:
DTC brands, retailers, and multi-channel sellers who want profit visibility and product intelligence in one place.

‍

‍

‍

‍

2. Triple Whale 

‍

Triple Whale made waves by helping DTC brands get smarter with their paid social attribution. With their signature Pixel, they allow better first-party tracking across Meta and TikTok.

‍

Pros:

• Strong on paid ad attribution
  
  
• Anomaly detection and AI alerts
  
  
• Cohort-level marketing data
  
  
• Pixel-based tracking fills GA4 gaps
  
  

‍

Cons:

• No SKU-level profitability or contribution margin
  
  
• Weak on merchandising and stock-level insights
  
  
• Limited product-level insight unless you’re on enterprise tier ($599+/mo)
  
  

‍

Best for:
Agencies and marketing-heavy brands spending big on Meta & TikTok

‍

‍

3. Polar Analytics 

‍

Polar positions itself as your central source of truth, a platform that connects all your data and lets you slice it however you like.

‍

Pros:

• Large number of connectors
  
  
• Custom metrics, dashboards and chart builder
  
  
• Access to raw data via Snowflake
  
  
• Good for teams with analysts and SQL skills
  
  

‍

Cons:

• Expensive for smaller brands
  
  
• Steeper learning curve
  
  
• Less prescriptive, no guided insights or product actions
  
  

‍

Best for:
Brands with in-house analysts looking to build their own dashboards.

‍

‍

4. Lifetimely

‍

If you're laser-focused on customer lifetime value and cohort analysis, Lifetimely could be a smart addition to your analytics stack.

‍

Why brands like it:

• Intuitive UI with LTV visualisations
  
  
• Cohort analysis (e.g. acquisition month, product purchased, etc.)
  
  
• Forecasting for LTV and CAC payback
  
  

‍

Where it falls short:

• Product analytics are basic
  
  
• Doesn’t track contribution profit or SKU-level ad performance
  
  
• No built-in recommendations or merchandising insights
  
  
• Limited marketing attribution beyond LTV
  
  

‍

Best for:
Early-stage brands focused on customer retention and wanting to understand repurchase behaviour over time.

‍

‍

5. Google Analytics 4 (Free but Fiddly)

‍

Yes, Google Analytics makes the list, but with caveats. GA4 is powerful, flexible, and (mostly) free. But for eCommerce operators, it often feels like trying to assemble IKEA furniture with no instructions.

‍

What GA4 does well:

• Captures sessions, conversions, user flows
  
  
• Integrates with Google Ads natively
  
  
• Powerful segmentation and event tracking
  
  
• Free to use
  
  

‍

What’s missing for eCommerce:

• No built-in profit or margin tracking
  
  
• No SKU-level ad spend, CAC, or LTV
  
  
• Attribution is tricky and limited to last-click by default
  
  
• Not designed with eCommerce merchandising or profitability in mind
  
  
• Requires extensive custom setup to be useful
  
  

‍

Best for:
Data-savvy teams looking for a free, foundational analytics layer, but who’ll likely need another tool for actionable insights.

‍

‍

What Should You Use Instead of Amplitude?

‍

Amplitude is powerful, for the right business. If you're building an app or SaaS product, it might be a perfect fit.

‍

But if you’re running a Shopify store, selling across Amazon, spending on Meta Ads, and trying to figure out which products are actually profitable, it’s the wrong tool for the job.

‍

What you need is:

• A platform that speaks the language of SKUs, CAC, LTV, and contribution margin
  
  
• A solution that shows you not just what’s happening, but what to do about it
• A system built from the ground up for eCommerce operators, not engineers
  
  

‍

That’s exactly what Conjura delivers. And with the power of Owly AI, you don’t need a data team to uncover insights that move the needle. You just need the right question and Owly will take it from there.

‍

Want to see Conjura and Owly AI in action? Book a Demo here.

‍