Northbeam vs Conjura

Best Northbeam Alternatives for eCommerce Brands

There’s more to eCommerce analytics than Northbeam. Discover why Conjura is the leading analytics tool for ambitious brands.

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6 reasons why brands are looking for a Northbeam alternative

Here are the most common frustrations we hear from teams using Northbeam. Sound familiar?

Attribution‑tunnel vision. You’re tracking ads well but missing profitability, inventory and operations.

Lack of SKU‑level profitability, so you don’t know what products are actually making money.

Limited ERP/OMS & marketplace support, so you’re locked into Shopify and ad channels only.

You have dashboards and data but no guidance on what to do next.

Steep learning curve and high cost, so smaller teams struggle to onboard and scale.

The interface is complex and challenging, making it difficult to utilize all its features effectively.

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What you get with Conjura

Unified data‑to‑action

Say goodbye to disjointed eCommerce reporting. Bring all your marketing, sales, inventory, finance and customer data into one powerful analytics platform.

True omnichannel analytics

Whether you sell DTC on Shopify or via marketplaces like Amazon, eBay and TikTok Shop - Conjura supports the omnichannel mix your brand uses.

Owly AI, your personal data analyst

Ask Owly questions in plain English. Generate powerful custom reports, provide strategic recommendations and forecasts instantly.

Deep-dive SKU level insights

Track profitability, ad spend, returns, and performance at the product and variant level - so you know exactly which SKUs drive growth, and which are dragging you down.

Where Conjura is better than Northbeam

Feature
True SKU-level profitability tracking
Tracks ad spend, returns, COGS and fees at SKU level to calculate contribution profit.
Northbeam focuses on attribution, not SKU-level margin, meaning you miss the true profitability story.
Cross-channel and omnichannel support
Supports Shopify, Amazon, BigCommerce, eBay, TikTok Shop and many more.
Limited support outside of Shopify and ad platforms.
Reporting depth
Fully customisable dashboards, metrics and dimensions.
Customisable attribution dashboards focused on marketing data, not full product or operations reporting.
Built-in margin-first performance dashboards
Unified profit view: sales, ad spend, COGS, refunds, shipping, Amazon fees.
Dashboards are built for attribution tracking, not profitability.
Tracks contribution margin after ad spend, refunds, fees
AI-powered recommendations & strategic planning (Owly AI)
Integrates with ERP & OMS solutions
✅ (Brightpearl, Linnworks & more)
Inventory & revenue forecasting
Marketing attribution models
Cross-product revenue + landing page ROAS
Full access to raw data & metrics
Full LTV-to-CAC tracking
Supports marketplaces (Amazon, eBay, Walmart)
Starting price for eCommerce brands
$299 per month & scales with annual GMV
$999 per month & scales with annual marketing spend

Testimonials

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What Conjura users are saying

Don't just take our word for it. Hear from some of the fastest-growing eCommerce brands out there.
"The best investment we've made outside of our website. Conjura has given us real-time accountability across our teams, It has transformed our merchandising and marketing strategies." Case Study
Saint + Sofia Review
Dessi Bell
CEO, Saint + Sofia
"Conjura has been a game-changer for us. It's allowed us far more efficiency in what products we should be focusing our ad spend on."
Muthahood Review
Gemma Metcalfe-Beckers
Director, MuthaHood
"Conjura allows us to advertise with a laser focus. It used to take me hours creating spreadsheets to be able to achieve what Conjura does... it's a game-changer!" Case Study
Ryan Lucier
Operations Manager, Chef Supplies
"The Conjura platform has revolutionised our stock forecasting by giving us insights which allow us to accurately predict how and what customers are buying." Case Study
The Operations Team
Wild Cosmetics
"Conjura's Owly AI Agent is very powerful! We've been looking for a tool like this for a while, it's going to transform our business."
Helena Dingley
Senior eCommerce Director, Ella & Jo
"Conjura has made a real difference in how we work with data as a team. Having all key metrics easily accessible for everyone helps us make faster, better-informed commercial choices."
Floris van der Berg
Supply Chain & Operations, Amrita Nutrition

faq

Frequently Asked Questions

Here are some of the common questions our team receives. If you can't see what you're looking for then reach out to us via email or book a demo.

How quickly can I start seeing insights from Conjura?

What eCommerce platforms does Conjura integrate with?

What happens to my legacy data? Can I bring in historical sales, ad spend, returns, and inventory?

Can I customize dashboards to see the metrics that matter to my business?

Do I need an analytics team to use Conjura effectively?