The 8 Best AI Tools for eCommerce in 2025

We’re not going to bang on about how there’s been a “fundamental shift” and “AI revolutionizing the game” - you’ve heard enough of that over the last couple of years! Besides, you know how powerful AI can be, that’s why you’re here searching for the best AI tools for eCommerce. 

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From predicting demand to personalizing customer journeys, we’ve shortlisted some of the most popular and effective AI solutions on the market to help AI businesses grow. 

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In this article, we’ll break down:

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• Why AI is becoming non-negotiable in 2025
  
  
• What to look for in the right eCommerce AI tools
• And which 8 platforms are genuinely delivering business-changing impact - starting with our own secret weapon: Conjura + Owly AI.
  
  

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Why AI is a Must-Have for eCommerce in 2025

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The brands thriving in 2025 have one thing in common: they're using AI for eCommerce not just to automate tasks, but to make better decisions every single day.

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Here’s what that looks like in practice:

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1. Less guessing, more knowing

AI tools let you understand which products, campaigns, and channels are driving profit - not just sales. No more flying blind on ROAS or drowning in spreadsheet hell.

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2. Predictive over reactive

The best eCommerce operators are looking forward, not back. AI enables accurate forecasting for revenue, stock, and customer behavior - all based on your historical and live data.

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3. Personalization at scale

From dynamic email flows to product recommendations, AI personalizes the shopper experience in real time, without needing a huge CRM team.

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4. Operational efficiency

Whether it’s cutting ad waste, surfacing low-margin SKUs, or reducing support ticket volume, AI helps teams do more with less.

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What to Look for in an AI eCommerce Platform

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Before we dive into the tools, here’s what separates hype from helpful:

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✅ 1. Real-time, multi-source data

A good AI tool connects your ecosystem: Shopify, GA4, Meta, TikTok, Amazon, ERP etc. If it doesn’t centralize your data, it won’t centralize your productivity - you don’t want disjointed systems.

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✅ 2. Business context built in

Generic AI is nice, but your business is unique. The best platforms understand your business needs inside and out.

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✅ 3. Actionable intelligence

The difference between insight and impact? Action. Prioritize tools that don’t just report, but recommend and implement what to do next.

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✅ 4. Forecasting + scenario planning

Top tools help you look ahead, whether that’s next month’s inventory needs, projected ROAS, or strategy with long-term impact

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✅ 5. Usability + automation

AI shouldn’t require a data science degree. Look for platforms that let you automate manual processes and save your business money and time.

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The 8 Best AI Tools for eCommerce in 2025

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1. 🦉 Conjura + Owly AI

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The AI command center for profitable eCommerce operations

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If your team is buried in dashboards but still asking, “Why are our margins dropping?” - it’s time to meet Conjura.

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Conjura is an AI eCommerce analytics platform that connects all your key performance data - sales, ads, customers, stock, and operations - and turns it into intelligent, actionable insights. It’s built specifically for eCommerce and omnichannel teams who want to grow with confidence and stay laser-focused on profit.

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Why it’s different:

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Unlike other platforms that just visualize data, Conjura shows you what to do next. It doesn’t just surface unique performance metrics like contribution margin, LTV:CAC and contribution profit - it analyzes them and provides recommended actions across marketing, operations, and merchandising.

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And with the launch of their new AI Agent, Owly AI, Conjura goes from analytics platform to impactful decision-making engine.

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What Owly AI does:

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• Instantly answers natural-language questions like:
  “Why did revenue drop in Germany last week?”
  “Which SKUs have the lowest contribution profit after ad spend?”
  

• Generates fully-formed business reports in seconds - no manual pulling or slicing
  
  
• Forecasts revenue, stock and customer value up to 90 days ahead
  
  
• Recommends strategic actions to:
  
  
  
  • Increase price on underpriced top sellers
    
    
  • Pause ads for low-margin SKUs
    
    
  • Spot campaigns with poor new customer ROI
    
    
  • Flag customer segments with high churn risk
    
    
• Summarizes performance for any team (Ops, Merch, Finance, Marketing)
  
  

Key features:

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• SKU-level ad attribution (including landing page impact + cross-product revenue)
  
  
• Contribution Profit visibility at product, channel, and customer level
  
  
• Pre-built dashboards for LTV, CAC, product performance, new vs returning
  
  
• “Actions” engine that shows exactly what needs optimizing
  
  

🎯 Best for:

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$5m - $200m+ GMV eCommerce brands that want to replace a dozen tools with one source of truth and empower every team to act on data instantly.

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Book your Conjura AI Agent demo here.

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2. 💬 Gorgias

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AI-powered customer support built for high-volume eCommerce brands

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Customer experience is everything in 2025, but delivering fast, personal support at scale is hard. That’s where Gorgias comes in. Gorgias is a helpdesk platform purpose-built for eCommerce brands. It connects directly with your store, pulls data from across your eCommerce tech-stack, and uses AI to resolve tickets faster - without compromising quality.

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How Gorgias uses AI:

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• Automates up to 60% of support queries allowing your team to focus on high-value tickets

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• AI Agent fully resolves tickets by taking action in Shopify and other third party systems (modifying an order, pausing a subscription etc.)

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• Intent + sentiment detection to route issues faster and prioritize urgent ticket

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• Shopping Assistant adds pre-sales skills to their AI Agent converting up to 70% higher than human teams

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Standout features:

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• Deep Shopify integration (allowing you to edit orders, pull discount codes and process refunds all within a ticket in Gorgias).

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• Unified inbox across email, chat, social, and SMS

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• Custom rules, routing and macros to make human teams more efficient

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• Proactive assistance to maintain high CSAT, whilst driving incremental revenue and higher AOV

🎯 Best for:

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High-growth DTC brands that want to scale support without scaling headcount, while keeping CSAT scores high.

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3. 🧠 Nosto

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AI-powered personalization engine for revenue-boosting experiences

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With acquisition costs on the rise, conversion and retention are more important than ever. Nosto helps brands deliver ultra-relevant shopping experiences, powered by predictive AI.

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It analyzes browsing behavior, purchase data, and user segments to dynamically personalize what customers see - across your website, emails and ads.

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Nosto’s AI capabilities:

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• Real-time product recommendations based on user behavior
  
  
• Personalized content blocks for landing pages, category pages, and homepages
  
  
• Intelligent segmentation engine that learns and adapts
  
  
• Automated testing and optimization of page layouts
  
  

Standout features:

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• Visual merchandising tools to guide what shows where
  
  
• A/B/ testing built into every campaign
  
  
• Predictive analytics for key segments (e.g. high intent vs churn risk)
  
  
• Omnichannel consistency across site, email, and paid
  
  

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🎯 Best for:

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eCommerce teams focused on conversion rate, AOV, and retention - without needing a dev team to constantly update layouts or logic.

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🛠️ 4. Shopify Magic

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Built-in AI for busy merchants and small teams

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If you're a Shopify merchant, you already have access to one of the simplest ways to start using AI for eCommerce: Shopify Magic.

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As Shopify's own native AI offering, Magic is designed to reduce repetitive tasks and help merchants focus on growth. While it doesn’t go as deep as more specialized platforms, it’s getting smarter and more helpful with every update.

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Shopify Magic AI features:

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• Auto-generated product descriptions tailored to your brand tone and keywords
  
  
• Smart reply suggestions for customer inquiries via Shopify Inbox
  
  
• AI-assisted email campaigns in Shopify Email
  
  
• AI image generation and editing (currently in beta)
  
  

Why it matters:

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For solo founders or small teams, Shopify Magic is like having a virtual assistant that keeps admin low and workflows moving. If you’re trying to launch quickly, keep up with catalog updates, or test new email copy on the fly - this is your sidekick.

🎯 Best for:

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Small-to-mid-sized brands that want basic AI support built into their core platform without the need to manage additional tools.

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🔌 5. Sparklayer (for B2B eCommerce)

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AI-powered infrastructure for wholesale brands

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B2B eCommerce is finally catching up to the DTC revolution and Sparklayer is leading the charge. Built specifically for B2B sellers, Sparklayer provides an AI-enhanced platform that enables better segmentation, pricing logic, and buyer experience.

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It’s designed to integrate seamlessly with your existing Shopify store, letting wholesale customers shop with custom catalogs, pricing, and workflows, all powered by intelligent automation.

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Sparklayer’s AI-enhanced capabilities:

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• Smart segmentation by customer type, order volume, and behavior
  
  
• Dynamic pricing rules based on customer group or purchase history
  
  
• AI-assisted order automation and workflow triggers
  
  
• Forecasting tools to help buyers plan stock based on reorder behavior
  
  

Why it stands out:

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Most AI tools for eCommerce focus on DTC. Sparklayer brings intelligent features to B2B, where order value is higher, purchase cycles are longer, and experience matters even more.

🎯 Best for:

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Wholesale-first or hybrid eCommerce businesses that want to create a modern, AI-optimized B2B experience, without rebuilding their stack.

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📩 6. Klaviyo

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The AI engine behind smarter email and SMS campaigns

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If email and SMS are key to your growth strategy (spoiler: they should be), Klaviyo remains the gold standard. And now, its AI capabilities are turning flows from reactive to predictive.

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Klaviyo helps brands send the right message, at the right time, to the right customer, using machine learning to drive retention and revenue across segments.

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Klaviyo’s AI & machine learning features:

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• Predictive analytics: expected next order date, churn risk, lifetime value
  
  
• Smart send time optimization for emails and SMS
  
  
• Segmentation based on behavior and revenue likelihood
  
  
• AI subject line generator and performance scoring (beta)
  
  

Why it works:

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With integrations across your stack, Klaviyo doesn’t just send messages, it knows when your customer is most likely to convert again. Its AI models adapt in real-time, helping you get more out of every message.

🎯 Best for:

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Retention marketers who want to maximize lifetime value and reduce churn with personalized, predictive messaging.

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✍️ 7. Jasper

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AI copywriting for performance marketers and creative teams

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AI-generated content isn’t the future, it’s the now. And Jasper remains one of the most advanced and flexible platforms for AI-powered copywriting, trained specifically on high-converting eCommerce frameworks.

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Jasper isn’t just a writer - it’s a strategist. It helps eCommerce teams create product descriptions, headlines, SEO copy, and even ad creatives that actually drive clicks and conversions.

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Jasper AI strengths:

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• Templates for ads, landing pages, product descriptions, and emails
  
  
• Brand voice memory to maintain consistency
  
  
• A/B copy variations at scale
  
  
• Long-form content generation for blogs and guides
  
  

Where it shines:

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eCommerce teams often struggle with content velocity. Jasper makes it easy to test new messaging, write listings for hundreds of SKUs, and support your paid media strategy — without burning out the creative team.

🎯 Best for:

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Marketing, content, and growth teams that want to scale copy without sacrificing quality or brand voice.

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8.  🔗 Patchworks

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Your AI-powered integration sidekick for smarter, faster eCommerce workflows

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If you're a rapidly growing brand then seamless integration across systems like ERP, PIM, inventory, and marketplaces is essential, but often time-consuming and complex. Enter Patchworks and its AI Assistant, designed to bring simplicity, speed, and intelligence to your integration processes.

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The AI Assistant toolkit

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• AI Script Writer: Describe in natural language what you want your integration script to do, and the Assistant instantly generates the logic in your preferred language. It supports both technical and non-technical users, accelerating the path from idea to production and saving hours on coding, data transformation, and logic building.‍
• AI Knowledge Bot: When you need help — whether you're building flows or exploring features — just ask. The chat window provides contextual responses with summaries and links to relevant Help Center content within seconds.

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Built for continuous improvement

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Patchworks doesn’t stand still. Here’s what’s on its roadmap:

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• Smart Field Mapping: Automatically understands and suggests accurate mappings between fields across systems using machine learning, slashing setup time.‍
• Error Detection & Predictive Alerts: Move from reactive firefighting to proactive prevention by identifying current errors and predicting issues before they disrupt operations.
• Historical Trends & Bottleneck Insights: Analyze past integration flows to spot recurring delays and optimize your processes end-to-end.

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Why it matters

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Patchworks isn’t just an iPaaS, it’s a smart integration assistant. It removes the technical complexity of building and maintaining integrations, whether between Shopify, ERP systems, marketplaces, or WMS tools. Because it learns and evolves, it reduces reliance on development support and empowers your teams to innovate faster.

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Best for

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Mid to enterprise-level eCommerce brands operating complex, multi-system tech stacks. Especially useful for teams who need agility, custom workflows, and a way to automate integrations without constant developer involvement.

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Ai For eCommerce In A Nutshell

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These platforms empower brands to analyze profit at the SKU level, forecast stock and revenue with precision, and deliver hyper-personalized customer experiences that drive retention. They streamline support and content creation through automation, freeing up teams to focus on strategy. 

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Most importantly, they enable faster, smarter decision-making - giving brands the financial and productivity edge they need to stay ahead in a fiercely competitive landscape.

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Let’s recap the tools:

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💬 FAQ: AI & eCommerce - Your Questions Answered

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What are the best AI tools for eCommerce in 2025?
Top tools include Conjura, Gorgias, Nosto, Klaviyo, Jasper, Shopify Magic, and Sparklayer — each serving a key business function, from strategy to customer service to content.

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What is the best AI eCommerce platform overall?
For end-to-end profitability, SKU-level ad tracking, and actionable strategy recommendations, Conjura with Owly AI stands out as the most comprehensive solution.

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How do I start using AI in eCommerce?
Start by identifying your biggest time sinks or knowledge gaps (e.g. reporting, support, retention), then pick tools that solve for those. Many platforms offer free trials or entry plans.

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Can AI help forecast revenue and stock?
Yes — Conjura’s Owly AI, for example, can forecast revenue and stock 30 to 90 days out based on real-time data trends.

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Is AI replacing eCommerce jobs?
Not at all. AI is replacing manual tasks, not people. It empowers teams to focus on strategy, creativity, and customer relationships — not data crunching or ticket triaging.

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What’s the difference between AI tools for eCommerce and general AI tools?
eCommerce AI tools are trained on commerce-specific data — like product sales, ad spend, conversion rates, and customer behavior — giving you insights that drive action.

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Want help turning your eCommerce data into instant insights and strategy?

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Check out Conjura and meet Owly AI, your AI-powered strategy engine.

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