The 5 Best TikTok Shop Analytics Tools for eCommerce Brands

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TikTok used to be a place for doing 30-second dances to viral songs (and it kind of still is!); however, the introduction of TikTok Shop has quickly transformed the social platform into one of the most important channels for eCommerce sellers. With over a billion users scrolling and shopping in one place, TikTok has become a launchpad for product discovery and purchase. But with fast-moving trends and short-form content driving conversions, understanding what's working on TikTok requires analytics that can keep up.

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Whether you’re tracking ROI from influencer campaigns, optimizing ad creative, or analyzing conversion rates from viral product videos, you need data you can trust. In this article, we're breaking down the five best TikTok Shop analytics tools for eCommerce brands.

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Let’s kick things off with number one:

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Best TikTok Shop Analytics Tools

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1. Conjura: The Best Overall TikTok Shop Analytics Tool

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When it comes to actionable insights and eCommerce-specific metrics, Conjura stands head and shoulders above the rest.

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Why Conjura is #1:

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• True TikTok Shop + Ads Integration: Conjura brings both TikTok Ads and TikTok Shop into one unified view. That means you can connect the dots between ad spend, customer behavior, and product performance without jumping between tools.
• SKU-Level Ad Spend Attribution: Most platforms give you a vague idea of ROAS. Conjura drills down to product-level insights. Want to know how much you spent acquiring a customer who bought a single SKU via TikTok? Conjura gives you that.
• Cross-Platform Views: Visualize TikTok Shop performance next to Shopify, Amazon, Meta, and more. No more siloed data. With Conjura, you see your entire eCommerce landscape in one place.
• Owly AI - Your personal AI Data Analyst: Conjura’s AI assistant, Owly, helps you turn TikTok Shop data into strategy. Ask Owly questions like "Which TikTok ads drive the most profitable sales?" or "Which SKUs from TikTok Shop had a high refund rate last month?" and get instant, data-backed answers.
• Product Profitability and Marketing Insights: View contribution profit, customer acquisition cost (CAC), lifetime value (LTV), and product sell-through side-by-side. Understand your winners and identify your margin killers.

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In short, Conjura doesn’t just show you what happened; it helps you act on it. Learn more about our TikTok Shop integration here.

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2. Triple Whale: Marketing Analytics 

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Triple Whale has made a name for itself as a go-to for marketing teams. Its core strength is in ad attribution and campaign insights, especially for brands running on Meta and TikTok.

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Highlights:

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• Pixel Attribution: Their custom Pixel helps track ad performance with more granularity.
• Decent TikTok Ads Coverage: You can view spend, revenue, and CAC by campaign.

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Where It Falls Short:

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• No TikTok Shop integration, so it’s great for ads but not for tracking TikTok-native purchases.
• Product-level profitability insights are limited.
• Pricing can spike quickly as your GMV grows.

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Best for: DTC brands that want strong ad campaign insights and don’t rely heavily on TikTok Shop.

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3. Polar Analytics: Custom Dashboards 

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Polar is a strong contender if you want to bring every data source under one roof and build custom dashboards tailored to your team.

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Why Brands Choose Polar:

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• Large Connector List: TikTok, Shopify, Google Ads, GA4, Klaviyo, and dozens more.
• Text-to-Dashboard AI: Their AI lets you build dashboards using natural language prompts.
• Highly Customizable: Ideal for in-house data teams who want more control.

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Downsides:

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• Lacks granular eCommerce metrics like SKU-level ad spend or contribution margin.
• TikTok Shop integration is minimal or manual.

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Best for: Data-savvy teams that want flexibility and already have analytics expertise in-house.

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4. Lifetimely: LTV Prediction for Customer-Led Brands

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Lifetimely focuses on customer behavior, retention, and cohort analysis. It excels at helping brands understand the long-term value of customers.

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Features:

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• LTV and CAC Insights: Quickly understand your customer payback periods.
• Cohort Performance: See how customers acquired from different sources behave over time.

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Limitations:

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• Minimal TikTok integration, no native TikTok Shop support.
• Lacks product-level metrics and ad attribution.

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Best for: Brands focused on post-purchase behavior and retention more than top-of-funnel TikTok performance.

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5. Klar & StoreHero: Lightweight Profitability Tools

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These platforms offer leaner analytics options for brands that want just the basics.

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Quick Comparison:

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• Klar: Clean UI, basic profitability reporting, limited custom views.
• StoreHero: Focuses on contribution margin and has some shipping integrations like ShipBob.

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Drawbacks:

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• No TikTok Shop or TikTok Ads integrations.
• Slow data refresh rates and limited campaign insights.

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Best for: Early-stage eCommerce brands that need a simple overview of store health but aren’t investing heavily in TikTok yet.

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TikTok Shop vs Shopify: Why Unified Analytics Matter

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Let’s face it: your customers don’t necessarily care whether they bought through TikTok Shop or your Shopify site, but you should. These platforms come with very different cost structures, customer journeys, and conversion behaviors.

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Conjura lets you unify TikTok Shop and Shopify data into a single, cohesive dashboard. Want to compare CAC from TikTok vs organic Shopify? See which channel drives the highest LTV? Understand where your profitable repeat buyers come from? All of that is possible in one place.

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Visualizing both channels side-by-side helps you:

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• Optimize marketing spend
• Adjust pricing and discounting strategies
• Plan inventory based on real conversion insights

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When you connect both TikTok Shop and Shopify in Conjura, you're not just comparing platforms. You're building a unified view of your entire business.

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Owly AI: Your TikTok Strategy AI Assistant

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Owly AI is Conjura’s secret weapon. It's more than a chatbot. It's an eCommerce brain that interprets your TikTok Shop data and translates it into immediate, strategic recommendations.

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What Owly Can Do:

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• Surface underperforming SKUs on TikTok Shop
• Compare performance between TikTok Shop and other channels
• Identify campaign-level ROAS by product and influencer
• Suggest pricing and ad budget changes based on margins and stock

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Instead of scrolling through endless dashboards, you can ask Owly, "Which TikTok Shop products had the highest refund rate last week?" or "How does my TikTok CAC compare to Meta this month?" and get instant, data-backed insights.

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Owly is built for busy marketers and operators who want to move fast, make smarter decisions, and scale without spreadsheet fatigue.

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TikTok Shop Analytics Success Starts With Smarter Data

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TikTok Shop isn’t just another sales channel; it's a fast-growing ecosystem that rewards experimentation, creativity, and agility. But none of that matters if you don’t have the insights to power meaningful decisions.

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With the right analytics tool, you don’t just see what happened. You understand why it happened and what to do next.

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Whether you're a data-hungry growth marketer or a founder scaling TikTok as your next big channel, Conjura gives you the performance clarity you need to win. From unified platform views to product profitability and AI-driven actions, it's built for brands serious about growth.

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Ready to turn TikTok Shop into your most profitable channel? Book your Conjura demo here.

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