Overview‍

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Conjura’s TikTok Ads integration helps you turn scrolls into sales and sales into profit. By syncing your TikTok ad performance with product, customer, and margin data, you can see what’s actually working (and what’s just getting views). Conjura connects the dots between your creative, your spend, and your bottom line, so you can stop guessing and start scaling.

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Perfect for eCommerce brands who are ready to go viral and profitable.

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Key features‍

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SKU-Level Ad Spend Attribution
Track exactly how much TikTok budget is being spent on each product using landing page and product ID data.

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Real-Time ROAS & CAC
See true return on ad spend and customer acquisition cost by campaign, creative, product, and audience.

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Cross-Product & Landing Page Insights
Understand when TikTok ads drive traffic that converts elsewhere in the basket - giving credit where it’s due.

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Creative & Campaign Performance
Break down which TikTok ads are converting, which are not, and where your spend is driving actual margin.

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Daily Data Sync
Your TikTok data is refreshed daily, so your insights stay sharp and your decisions stay proactive.

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How it works‍

Here’s how Conjura transforms your TikTok ad data into eCommerce fuel:

1. Connect TikTok Ads using secure OAuth.
2. Pull campaign performance, including spend, impressions, clicks, and conversions.
3. Link ad data to product and order data for granular profit analysis.
4. Dive into dashboards like:
   • Campaign & Creative Deep Dive
   • Product Profitability Table
   • New Customer Acquisition & CAC
   • Cross-Channel Marketing Analysis

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Benefits of integrating TikTok Ads with Conjura‍

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🎯 Track What Actually Converts
Not every viral video leads to a sale. Conjura shows you which creatives and products are driving real ROI.

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💸 Spend Smarter, Not Louder
Get campaign-level and SKU-level clarity on ROAS, so you know where to scale and where to pull back.

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🛒 Connect Ad Views to Basket Behaviour
Understand which TikTok ads bring in traffic that adds multiple products, even if it’s not the one you advertised.

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📈 Compare TikTok to Other Channels
See how TikTok stacks up next to Meta, Google Ads, Amazon, and more, all in one platform.

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