Overview‍

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Conjura’s Meta Ads integration connects your Facebook and Instagram campaigns directly to the metrics that matter most - profit, not just likes. By syncing Meta ad spend with product performance, customer behaviour, and channel data, Conjura helps you optimize your budget down to the SKU.

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No fluff, no vanity metrics - just cold, hard performance insight.

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Key features‍

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SKU-Level Ad Spend Attribution
See how your Meta ads impact individual products using destination URL tracking, so you can measure contribution profit per SKU.

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Real ROAS & CAC
Calculate return on ad spend (ROAS) and customer acquisition cost (CAC) across campaigns, audiences, and products.

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Campaign Deep Dives
Analyze campaign performance with side-by-side views of ad spend, clicks, conversions, and profit impact.

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Audience + Product Insights
Understand which audiences are buying which products and where you're burning budget on the wrong fit.

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Cross-Channel Visibility
Compare Meta’s performance to other platforms like Google Ads, TikTok, and Amazon, all in one dashboard.

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How it works‍

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Here’s how Conjura turns Meta Ads into a profit-driving machine:

1. Connect your Meta Ads account using secure OAuth.
2. Sync ad spend, impressions, clicks, and conversions from your Facebook and Instagram campaigns.
3. Map that spend to product performance, including contribution margin and LTV.
4. Explore dashboards like:
   • Campaign Deep Dive
   • Product Profitability Table
   • Customer Acquisition Analysis
   • Cross-Channel Performance Comparison

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Benefits of integrating Meta Ads with Conjura‍

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💸 Spend Where It Works
Stop flying blind - see exactly which Meta ads are generating profitable sales, not just clicks.

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🧠 Make Smarter Creative & Audience Calls
Understand what products convert with which audiences, and where to cut or scale budget.

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📊 Get Granular with ROAS
Conjura breaks down ROAS and CAC by SKU, channel, and campaign, so you can optimize at every level.

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🚀 One Platform, All the Context
Connect Meta Ads to your eCommerce, GA4, and inventory data for full-funnel visibility and smarter decisions.

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