Integration

Integrate with

Google Analytics 4

Align GA4 insights with the rest of your marketing and eCommerce data

Customer Campaigns
Conjura Products 2
LTV Heatmap

Overview‍

Conjura’s integration with Google Analytics 4 brings your customer journey to life. By syncing GA4 data with your ecommerce and marketing platforms, Conjura helps you understand not just what customers are doing - but why. From first click to final checkout, every session, source, and conversion is tracked, analysed, and turned into actionable insight.

It’s the missing link between your website traffic and your bottom line.

Key features‍

Customer Journey Mapping
Track exactly how users are finding, viewing, and converting - right down to the product detail page.

Channel & Source Attribution
Understand where your best customers are coming from, and what traffic sources are driving real revenue, not just visits.

Conversion Rate Insights
See session-to-order conversion rates by channel, campaign, and even product page. Find what’s working and what’s not.

Product View & CTR Metrics
Analyse product-level views and click-through rates to optimize merchandising and paid ad performance.

Session-Level Data for Smarter Decisions
Combine GA4 sessions with order, revenue, and ad spend data for a full-funnel, multi-touch view of performance.

How it works‍

With Conjura x GA4, you finally connect the dots between traffic and transactions:

  1. Connect GA4 using secure OAuth login - no manual tagging needed.
  2. Sync session, pageview, and source data directly into Conjura.
  3. Link it with eCommerce and ad platform data (Shopify, Meta, Google Ads, TikTok, and more).
  4. Explore powerful dashboards including:
    • Customer Acquisition Analysis
    • Channel Performance
    • Product Views vs. Conversions
    • New vs. Returning Customer Trends

Benefits of integrating GA4 with Conjura‍

📊 Smarter Marketing Spend
Understand which channels and campaigns are truly converting - not just driving traffic.

👀 Optimise Product Pages
Track which product pages get traffic but no sales, and take action to improve images, pricing, or ad targeting.

🧠 Holistic Performance Analysis
No more siloed analytics—combine website behaviour with ad spend, CAC, and LTV in one place.

💸 Boost Conversion & Profitability
Use GA4 session data to diagnose drop-offs and drive improvements that actually impact the bottom line.