Overview‍

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Conjura’s Google Ads integration connects your ad spend directly to product performance and profitability. No more high-level ROAS guesses. Conjura gives you granular, SKU-level insights into how your Google campaigns are really performing. From Smart Shopping to Performance Max, we track every click, conversion, and cost to help you optimize spend and drive smarter growth.

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Your Google Ads just got a profit-first upgrade.

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Key features‍

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SKU-Level Ad Spend Attribution
Track ad spend down to individual product pages using destination URLs and product IDs from your Shopping and Performance Max campaigns.

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True ROAS & CAC Visibility
Calculate actual return on ad spend (ROAS) and customer acquisition cost (CAC) by channel, campaign, product - or all of the above.

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Campaign & Channel Deep Dives
See which campaigns are driving revenue, which are wasting budget, and where to double down.

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Cross-Product & Landing Page Metrics
Uncover which products are driving indirect sales by analyzing cross-product revenue and landing-page performance.

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Daily Sync & Fresh Data
Google Ads data is refreshed daily so you always have up-to-date insights—no exporting, no spreadsheets, no stress.

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How it works‍

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Here’s how Conjura turns your Google Ads data into a profit-driving machine:

1. Connect Google Ads via OAuth (no need to wrangle with API keys).
2. Pull campaign and ad group data, including spend, clicks, impressions, and conversions.
3. Map this data to product performance using SKU-level tracking and landing-page attribution.
4. Analyse using dashboards like:
   • Campaign Deep Dive
   • Product Table
   • Customer Acquisition Overview
   • ROAS & CAC Analysis

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Benefits of integrating Google Ads with Conjura‍

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💸 Spend Smarter
Know exactly which ads are profitable by SKU, channel, and customer segment. No more guessing.

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🔍 Find Hidden Wins (and Leaks)
Identify products that convert well but aren’t getting enough budget, and spot those burning cash without delivering return.

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🛍 Optimise Product-Level Marketing
Use SKU-level insights to tune your bidding strategies, creatives, and targeting based on what actually drives contribution profit.

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🚀 Boost Performance Across the Funnel
With integrated data from GA4, Shopify, and more, understand how your Google Ads are impacting every stage of the customer journey.

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