Overview‍

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Conjura’s Brightpearl integration brings your back-office and front-end data together—so you’re not just running your operations, you’re optimising your profit. By syncing financials, inventory, fulfilment, and order data from Brightpearl into Conjura, you gain an unbeatable view of what’s driving (or draining) margin across products, channels, and customers.

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It’s the missing link between operational efficiency and strategic growth.

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Key features‍

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End-to-End Profit Tracking
Connect Brightpearl data with ad spend and ecommerce metrics to calculate contribution profit at the product and order level.

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Inventory & Fulfilment Insights
Track fulfilment costs, returns, and inventory levels across locations to support smarter stock decisions and pricing strategies.

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Financial Accuracy, Marketing Intelligence
Bridge the gap between what you spend, what you sell, and what you actually make—down to the SKU.

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Automated Daily Sync
Order, COGS, and fulfilment data from Brightpearl updates daily in Conjura, keeping your insights fresh and reliable.

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Custom Data Support
Add additional costs like warehousing, handling, or supplier fees to refine your profitability calculations even further.

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How it works‍

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Conjura turns your Brightpearl data into profit-driving intelligence in four easy steps:

1. Connect Brightpearl through Conjura’s secure OAuth integration.
2. Sync data including orders, COGS, inventory, refunds, and fulfilment costs.
3. Combine with marketing & ecommerce platforms to power advanced analytics.
4. Explore dashboards such as:
   • Product Deep Dive
   • Channel Profitability
   • Contribution Profit & Margin
   • Customer LTV & CAC

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Benefits of integrating Brightpearl with Conjura‍

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💸 Know What’s Actually Profitable
Conjura brings Brightpearl’s operational data into the profitability equation—so you can stop guessing and start scaling smarter.

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📦 Stock Smarter
Understand which products are tying up capital and which ones are driving revenue, then adjust inventory and pricing accordingly.

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📊 Unify Ops and Marketing
Combine fulfilment, shipping, and COGS with ad spend and campaign performance for a full-funnel view of what works.

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⚙️ Faster, Smarter Decisions
No more digging through multiple systems. Conjura delivers all your key insights in one platform—ready when you are.

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