Overview‍

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Conjura’s Bing Ads integration helps you uncover the full impact of your Microsoft advertising campaigns, not just in clicks, but in contribution profit. By linking your ad spend to SKU-level performance, customer acquisition, and return on investment, Conjura turns Bing Ads into a powerful part of your profit strategy.

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Because every click should count, not just for traffic, but for margin.

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Key features‍

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Campaign & Product-Level Spend Attribution
Track how much you’re spending on each campaign or keyword and map it directly to product performance and order value.

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ROAS & CAC Visibility
Measure real return on ad spend and customer acquisition cost across products, channels, and campaigns.

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SKU-Level Profitability Analysis
See how Bing Ads are impacting product-level contribution profit, factoring in ad spend, COGS, refunds, and shipping.

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Cross-Channel Comparisons
Benchmark Bing against Meta, Google, TikTok, and more to find out where your best margins are coming from.

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Automatic Daily Sync
Stay ahead of the curve with daily data updates - no spreadsheets, no manual exports, just fresh insights ready to act on.

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How it works‍

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Here’s how Conjura turns Bing Ads into a margin-driving tool:

1. Connect your Microsoft Ads account securely through Conjura.
2. Import campaign data including impressions, clicks, conversions, and spend.
3. Link that ad data to sales, SKUs, and customer orders using Conjura’s unified performance engine.
4. Explore dashboards including:
   • Campaign & Keyword Deep Dive
   • Product Profitability Table
   • Customer Acquisition & CAC
   • Cross-Channel ROAS Comparison

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Benefits of integrating Bing Ads with Conjura‍

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💸 Track What Delivers Real Return
Not just revenue, Conjura shows how Bing Ads impact actual margin and customer value.

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📊 Smarter Spend, Smarter Scaling
Know which campaigns and products deserve more budget and which to pause or pivot.

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🧠 Unify Ad Strategy Across Channels
Compare performance across Microsoft, Google, Meta, TikTok, and more to optimize your overall media mix.

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🚀 Drive Growth with Confidence
With profit-focused insights, you can grow your Bing Ads performance without wasting a penny.

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