Overview‍

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Conjura’s Amazon Ads integration gives you total clarity on how your ad spend is driving sales, and more importantly, profit across your Amazon listings. With SKU-level attribution, campaign analysis, and cross-product insights, Conjura connects your ad investment to your bottom line, not just your impressions.

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It’s time to stop spending blindly and start optimising for what actually matters: margin.

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Key features‍

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SKU-Level Ad Spend Attribution
Track exactly which SKUs are being promoted and how much ad budget they’re consuming - using data from Sponsored Products, Brands, and Display campaigns.

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True ROAS & Contribution Profit
Go beyond topline revenue and measure the real return on your Amazon ad spend - factoring in fees, refunds, COGS, and more.

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Campaign Deep Dives
Analyse performance across keywords, products, and ad types with side-by-side metrics on ad spend, clicks, sales, and profit.

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Cross-Product & Landing Page Revenue
Identify which ads are driving not just direct conversions, but full-basket purchases from related products.

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Daily Sync with Fresh Performance Data
Amazon Ads data is updated daily to ensure your decisions are based on the most recent performance insights.

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How it works‍

Here’s how Conjura transforms your Amazon Ads data into profit-driving insights:

1. Connect Amazon Ads through Conjura’s secure integration.
2. Pull campaign, keyword, and product-level ad data including spend, impressions, clicks, and sales.
3. Map ad performance to SKUs and combine with cost, fee, and order data for complete profitability analysis.
4. Explore dashboards including:
   • Amazon Campaign Deep Dive
   • Product Profitability Table
   • Cross-Product Conversion Insights
   • Channel & Marketplace Comparison

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Benefits of integrating Amazon Ads with Conjura‍

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💸 See Which Ads Actually Deliver Profit
ROAS is just the start - Conjura shows contribution margin, so you know if your ads are building profit or just driving revenue.

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📦 Optimise Your Marketplace Spend
Identify underperforming SKUs or keywords burning budget and reallocate spend to what’s really working.

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🔍 Unlock Full-Funnel Attribution
Understand when a Sponsored Product ad drives a broader purchase, so you stop underestimating product impact.

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🧠 Smarter Budget Allocation, Every Day
With refreshed data and clear insights, Conjura helps you stay ahead of shifting trends, inventory, and competition.

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