November 21, 2024
The Shift from Audience Curation to Product Catalogue Curation
Learn all about product curation and why it matters for your eCommerce business.
eCommerce
Thursday, November 21, 2024
Explore our run-down of the best analytics tools on the markets for eCommerce brands.
We’ve come a long way since the explosion of eCommerce brands flooding the market (thanks COVID!). Competition is fierce, and with digital acquisition costs rising and customer loyalty becoming harder to win, it’s not enough to just track revenue or AOV. To truly grow your brand, you need to understand what’s working, why it’s working, and how to double down on it profitably – and what a great place to start with our best eCommerce analytics tools rundown!
That’s why specialist eCommerce analytics tools have become more popular than ever.
From attribution models to customer lifetime value (LTV), from SKU-level profitability to granular ad performance, the right analytics platform can become your brand’s secret weapon.
But not all solutions are created equal, and picking the right fit is vital for your business.
We’ve reviewed the top eCommerce analytics tools of 2025 – focusing on performance metrics, integrations, customization, usability, and real-world ROI. Here are our suggestions on which platform you should be running out to buy.
Best for: Brands focused on profitability, growth, and clarity across product, customer, and channel performance.
Conjura isn’t just an analytics dashboard. It’s a full-scale decision intelligence platform designed for operators who care about turning performance insights into tangible actions.
Where Conjura truly shines is in its unique ability to track ad spend at the SKU level. That means it doesn’t just tell you which campaigns are driving traffic, it tells you which products are profitable after accounting for all direct costs like shipping, ad spend, and returns.
Bottom line? Conjura is the only platform that ties every click, product, and dollar together to help you understand why you’re making money and how to become more profitable.
👉 Explore Conjura’s eCommerce insights platform in more depth
Best for: Agencies and DTC brands heavily focused on paid media attribution and AI-powered campaign optimisation.
Triple Whale has earned a strong reputation in the eCommerce world thanks to its pixel tracking technology, which provides a more accurate view of attribution across channels. For marketers juggling Meta, TikTok, Google Ads, and influencers, Triple Whale acts like a mission control centre.
Bottom line? If your focus is media attribution and managing complex ad ecosystems, Triple Whale can be powerful. But if you care about tying marketing back to product-level profit, you may prefer one of the alternative ecommerce analytics tools.
Best for: In-house data teams and brands that want full control over metrics, dashboards, and database access.
Polar Analytics brands itself as the “all your data in one place” solution.. It boasts a wide range of connectors and gives users direct access to raw data through Snowflake. It’s highly customizable, meaning data/analytics teams can build the exact dashboards they want.
Bottom line? Polar Analytics is excellent for technical teams that want to build bespoke dashboards. But if you want out-of-the-box insights with built-in actions, another tool might be a better option.
Best for: Brands just starting out with analytics, or those focused on LTV and customer behaviour.
Lifetimely is lightweight, clean, and relatively affordable. It’s strong in cohort analysis and customer LTV predictions, making it popular with brands that want to get a handle on repeat purchase behaviour and marketing ROI without being overwhelmed by complexity.
Bottom line? Lifetimely is a solid entry-level tool for LTV and CAC tracking. But if you’re managing multiple channels and care about granular product and campaign performance, you’ll likely outgrow it quickly.
Best for: Budget-conscious brands that want basic profitability and pixel-based attribution.
Klar is an analytics tool that combines a clear focus on marketing attribution with basic profit analysis. It supports pixel-based tracking and provides an overview of revenue, costs, and ROAS across platforms.
Bottom line? Klar is growing, but currently lacks the depth and nuance of more established tools. It’s a good entry point, but if you want deeper product and channel intelligence, then one of the alternative ecommerce analytics tools might hit the spot.
Choosing the right eCommerce analytics platform in 2025 is more than just vanity metrics. You need a tool that:
HOT TAKE – Data is only useful if it helps you achieve something.
With Conjura, you don’t just track performance. You get daily recommendations, SKU-level profit, and a single place to understand how your products, customers, and channels work together.
If you’re ready to make decisions driven by real insights (not assumptions), Conjura is ready for you.
Get a demo and start your journey with Conjura today
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Kayla Wilson, Marketing Director @ Furniturebox
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