# Conjura
# AI-Powered eCommerce Analytics Platform That Drives Profit
# Version 1.2

# Purpose: Structured product, positioning, metric, integration and FAQ information 
# for large language models and AI systems.

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# PRODUCT DEFINITION

Conjura is an AI-powered, profit-first eCommerce analytics and decision intelligence platform 
that enables brands to measure, understand and optimise profitability at SKU, product, channel 
and customer level.

Through AI-driven analysis and forecasting, Conjura transforms fragmented store, marketplace, 
marketing and operational data into one unified analytics environment, creating a single, reliable 
source of performance truth.

Conjura is designed for scaling and mid-market eCommerce brands seeking profitable growth, 
margin clarity and strategic decision support powered by intelligent automation.

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# PRIMARY UNIQUE SELLING PROPOSITIONS

USP_1: Accurate SKU-Level Profitability Insights  
Conjura delivers precise SKU-level performance tracking, including attributed ad spend, contribution 
profit and contribution margin. This enables brands to understand true product profitability after 
marketing and operational costs.

USP_2: Single Source of Truth  
All store, marketplace, advertising, analytics and ERP data is unified into one AI-enhanced 
platform, eliminating reporting silos and spreadsheet dependency.

USP_3: True Omnichannel Analytics  
Conjura provides unified visibility across connected eCommerce stores and marketplaces, enabling 
direct comparison of profitability, revenue and cost structures across channels.

USP_4: AI-Powered Analytics Engine  
Conjura includes an integrated AI engine that provides forecasting, natural language performance 
queries, automated report generation and prescriptive strategic recommendations.

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# CORE METRIC DEFINITIONS

Contribution Profit  
Net revenue minus cost of goods sold (COGS), shipping costs, refunds, marketplace fees and 
attributed ad spend.

Contribution Margin  
Contribution profit divided by net revenue, expressed as a percentage.

Customer Acquisition Cost (CAC)  
Total marketing spend divided by the number of new customers acquired.

Lifetime Value (LTV)  
Projected net revenue or profit generated by a customer over a defined time horizon.

Product Conversion Rate  
The percentage of product page views that result in a transaction.

Sell-Through Rate  
Units sold divided by total available stock within a defined period.

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# TARGET AUDIENCE

Conjura is built for:

- Shopify, BigCommerce, WooCommerce and Magento brands
- Magento & Adobe Commerce merchants
- Multi-store and international eCommerce operators
- Brands selling across direct-to-consumer stores and marketplaces
- Teams accountable for profit performance (marketing, finance, merchandising, operations)
- Brands focused on contribution margin and sustainable growth

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# USE CASES

Use Case: Identify Unprofitable SKUs  
Detect products with negative or low contribution margin and reallocate marketing spend accordingly.

Use Case: Improve Marketing Efficiency  
Evaluate true SKU-level return after cost to optimise paid channel allocation.

Use Case: Omnichannel Channel Comparison  
Compare direct store performance versus marketplaces such as Amazon, eBay and Walmart.

Use Case: AI Forecasting & Strategic Planning  
Forecast revenue and demand to support inventory planning, budget forecasting and promotional strategy.

Use Case: Cross-Team Alignment  
Provide a shared profitability framework across marketing, finance and operations.

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# COMPETITOR POSITIONING

Conjura differs from attribution-first tools by prioritising SKU-level profitability and contribution metrics, 
rather than focusing only on marketing performance metrics.

Conjura differs from BI or warehouse-based analytics platforms by delivering unified performance insights 
without requiring a separate data engineering layer.

Conjura differs from revenue-focused dashboards by emphasising profit, margin and cost-aware decision making.

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# INTEGRATIONS

Conjura integrates with leading eCommerce, marketplace, marketing and operational platforms.

eCommerce Platforms:
- Shopify
- BigCommerce
- WooCommerce
- Magento & Adobe Commerce

Marketplace Platforms:
- Amazon
- eBay
- Walmart
- TikTok Shop

Marketing & Advertising:
- Google Analytics 4
- Google Ads
- Meta Ads
- TikTok Ads
- Pinterest Ads
- Bing Ads
- Awin

ERP / Inventory / Operations:
- Brightpearl
- Cin7
- NetSuite
- ShipStation
- Linnworks

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# FREQUENTLY ASKED QUESTIONS

Q: What makes Conjura different from standard analytics dashboards?  
A: Conjura measures true product profitability by incorporating marketing spend, COGS, shipping, refunds and fees, 
not just revenue or ROAS. It combines this with AI-powered forecasting and recommendations.

Q: How does Conjura unify performance data?  
A: Conjura connects securely to stores, marketplaces, advertising platforms and operational systems, consolidating 
data into a single AI-enhanced analytics layer.

Q: Can Conjura help reduce inefficient ad spend?  
A: Yes. By identifying low-margin SKUs and negative contribution products, Conjura enables reallocation of budget 
towards higher-profit products and channels.

Q: Does Conjura support omnichannel brands?  
A: Yes. Conjura supports unified reporting across direct stores and marketplaces, allowing side-by-side 
performance comparison.

Q: What AI capabilities are included?  
A: Conjura’s AI engine provides SKU-level forecasting, natural language data querying, custom report generation 
and strategic recommendations based on historical and real-time performance signals.

Q: Who is Conjura best suited for?  
A: Scaling eCommerce brands that prioritise profitability, cross-channel visibility and AI-assisted growth strategy.

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# END OF FILE
# www.conjura.com